You’ve outgrown the way you show up.
Let’s make your brand look like the expert you already are.
Strategic personal branding for coaches, consultants, founders and experts whose businesses have evolved faster than their online presence.
You’re great at what you do.
But your online presence may still look like an earlier version of you.
Your business evolved.
Your expertise deepened.
Your positioning got sharper.
Your brand just didn’t keep up.
That’s where I come in.
I take the messy stuff and make it make sense.
This isn’t about making your website prettier.
It’s about figuring out what you actually want people to understand about you — and then making sure your entire professional presence tells that story clearly.
I bring the strategy, storytelling and marketing experience. You bring the expertise.
First, we get clear.
- What are you actually trying to say?
- Who needs to hear it?
- Why should they care?
- How do you want to be perceived?
Then we make it visible.
Your positioning, messaging, LinkedIn presence, website and visual identity start working together instead of competing with each other.
I’ve spent my career figuring out what people are really trying to say.
For more than 20 years, I’ve taken complicated ideas and made them clear, compelling and usable — for startups, global organizations and everything in between.
Now I do that for people building businesses around their expertise — whose professional presence hasn’t quite caught up with them.
What are we actually trying to say? Who needs to hear it? How do we make it impossible to misunderstand?
That’s the work.
Jannette knew she was good.
Her brand just wasn’t showing it.
Jannette came to me with years of experience, a growing business and a clear sense of what she wanted to do — but her professional presence wasn’t communicating all of it clearly.
We took everything she already had — her experience, expertise, ideas and ambitions — and turned it into a professional presence that finally felt like her.
- Positioning
- Clarified what she does and who she does it for.
- Reworked her professional presence.
- Website
- Created a site that reflects her expertise and business.
- Brand
- Created a cohesive visual direction.
“I walked away with a professional presence that finally feels like me.”
“She has a gift for listening closely, asking the right questions, and pulling everything together into something clear, cohesive, and polished.”
01
You bring the expertise.
02
I shape the story.
03
We make it visible.
From start to launch in 2–4 weeks.
Clear. Collaborative. Fast.
You don’t need the whole thing.
Start where you are.
The Clarity Audit
$395
For when you want the strategy — and you're happy to do the work yourself.
- LinkedIn profile and messaging review
- Positioning and personal brand observations
- 60-minute strategy session
- Written, prioritized action plan
The LinkedIn Reset
$750
For when LinkedIn needs work and you'd rather have me do it.
- Everything in The Clarity Audit
- Full profile rewrite — headline, About, Experience, Featured, Services
- Skills and keyword recommendations
- Kickoff session and one revision round
The Full Presence
Starting at $2,500
Final investment depends on scope.
For when your professional presence needs to catch up with where you are now.
Strategy
- Positioning, audience, core messaging, personal brand direction
- Full profile rewrite, headline, About, Experience, Featured, keywords
Website
- Strategy, sitemap, copy, design direction, build, mobile optimization, SEO + launch
Brand
- Visual direction, color palette, typography, brand assets
Ongoing website support after launch? Ask about Keep It Fresh — $600/year.
This is probably for you if…
- You’ve built a business, but your online presence hasn’t caught up.
- You have years of experience but struggle to explain what makes you different.
- Your LinkedIn profile reads more like a résumé than a representation of your brand.
- Your website doesn’t sound or feel like you anymore. Or it's non-existent!
- You’re tired of piecing your brand together yourself.
You don’t need to become a branding expert.
You just need a brand that reflects the expert you already are.